A Message to our M Community About Diversity

Creating an inclusive, diverse company that supports women has always been a top priority at M Boutique, however we know we still have work to do in creating a more inclusive and diverse experience on shopmboutique.ca and @shop_mboutique.

We started shopmboutique.ca during the middle of the global pandemic.  With self-quarantine and social distancing measures in place for the past few months, it has been very challenging for us to have a variety of models on our website and Instagram.  Given the circumstances, we chose to work with a close-knit group of women who felt comfortable shooting in our studio…from a distance.

Now that the Province has moved into phase 1 and almost phase 2 of reopening we have taken the opportunity to reach out to our loyal followers on Instagram via a casting call to find women of diverse backgrounds to shoot with us for our website and Instagram. 

We are very proud of the fact that we only use REAL women as our models.  We do not use professional models for our photoshoots.  We do this because we feel it is very important to show real women in our clothes.  All of our models either work for the company at stores or Head Office.  We are so excited to now be opening this up to our customers and Instagram followers.

We have already received many DM’s with women interested in modeling for our brand.  We are blown away by the beauty and diversity of the women who have reached out.  We could not be more excited and proud to be able to show REAL women from diverse backgrounds on our website and Instagram in the coming weeks.

 Thank you for your continued support. 

M Boutique

xo